What inspires you to keep innovating for over 25 years now?

The genuine passion to walk one step beyond what everyone believes is “the limit of the possible”. That is the space where innovation lays. InterConsult Bulgaria (ICB) is a leading technology provider in the fields of Industry 4.0, Industry IoT (IIoT), Digital Health, complex Data Analytics, and AR/MR simulations. The whole team has an intrinsic strive for cutting-edge disruption and with 25 years of history, the company has matured its internal expertise into crafting our own IPR - top-notch digital industry solutions.

Wow! Sounds like a gorgeous place to work. How do you build and retain your team?

Curiosity and an ever-learning attitude are what we are looking for. You can learn technology. Curiosity is innate. And sustained enthusiasm is what transforms knowledge, experience, and technology into innovation.

At ICB we have always encouraged people to be brave and creative. Such an environment is attractive for daring and ever-searching minds. Cutting-edge, interesting projects are at the forefront of the company. We are engaging with customers that challenge us to solve complex business problems.

Talking about innovation – tell us how Upkip was born?

Upkip is the result of solid, industry expertise, built over the years in manufacturing. Working as a technology provider in several forward-thinking manufacturers, we have been accumulating valuable insights and powerful knowledge about the real internal challenges, practical needs, and future vision of our clients. Upkip was built as an enabler to solve these challenges, cover the needs, and facilitate the achievement of the vision.

So, what is Upkip?

It is a cloud-based, industrial IoT solution for manufacturers of all sizes that boosts productivity with powerful analytics in a pay-as-you-go package. It optimizes the factory capacity for production by keeping track on orders, machine and process effectiveness, and multiple other factors. There are many features to benefit from.

How did you decide the give a “separate” life for Upkip, beyond ICB?

As a product, fully SaaS-based, Upkip requires a completely different marketing and sales approach. It was imperative to put it outside of ICB´s context to be serious about the market development.

So, what is the role of CoMantis in pursuing the “new life” of Upkip?

When you create something, it is impossible to see it from the outside, unless external help comes in place. For us, engaging with CoMantis was to get the perfect sparring partner. The external challenger that stress-tested our digital marketing hypothesis, web, and offline content, and sales strategy.

Any details on the experience, value of service, insights, etc.?

In the beginning, the focus was on quickly analyzing what we had already created, providing constructive feedback, and advising on the areas for improvement. CoMantis did a great job in deep diving, understanding, and further tailoring aspects that we already had as “finalized”. Moreover, they did a great job at adapting to our hectic schedule, complementing, rather than disrupting and overwhelming it.

Once the website was ready for promotion, CoMantis team participated closely in the sales and marketing operations of ICB. Despite lacking solid knowledge in the manufacturing domain, their consultants quickly grasped what was necessary to start engaging efficiently with decision-makers from the target industries.

Overall, our external partner touched in a very efficient way aspects of:

Website and collateral content analysis.
Content optimization and reengineering.
Market positioning, messaging across territories and planning.
Pricing strategy and advice on campaigns.
Best practices in lead generation and business development.

If you are to describe shortly the marketing and sales advisory, lead generation, and referral services you received, how you’d approach it?

In a few words – genuine care for our business success, efficiency, transparency, sharp professionalism, adaptability, and reliability.

What are your plans for Upkip?

The platform has a huge potential, and we have identified the need for boosting its development. Currently, ICB is exploring investment opportunities and looking for the right partner that would not only invest money but know-how and passion.

Thank you for your kind words, Stoyan!

The Service

ICB chose **Sales Advisory** as a service provided by CoMantis Ltd.

The Perfect Sparring Partner