Who are Plan A and what services do you offer?

At Plan A, we offer a range of IT services, from pure software development under a nearshore outsourcing model, through the building of complex custom software solutions, to highly specialized IT consulting. We bring added value with solid industry expertise in finance, logistics, and marketplaces.

And who we are? We are more than just an expert team. We are a friendly, ambitious, and highly professional group of individuals, passionate about creating a genuine company culture of knowledge-sharing, fun, and meaningful projects. We believe that a positive work environment is key to delivering the best results for our clients, and we strive to create that every day.

That sounds great. Can you give us an example of how you achieve it?

Sure. The key ingredient is to foster an environment that makes it a pleasure to work with us – both for our employees and customers. A happy team makes happy customers. We have an amazing new office with all sorts of usual and unusual work and fun areas, team activities that create a sense of belonging to something bigger, and a great number of additional benefits.

We are proud of sharing the faces of our specialists who deliver real value for our clients – you can refer to our LinkedIn page where projects are presented from the client perspective and from a team perspective – the real magicians who know how to lead a client to tangible, meaningful business outcomes through technology and industry expertise.

What sets Plan A apart from other IT service providers?

At Plan A, we pride ourselves on our exceptional levels of skill, competence, and achievements. Also, the founders actively engage in overseeing every project and maintaining close client relationships, ensuring that the services and quality we provide meet the highest standards. Our excellence is comparable to global standards, and we're constantly striving to improve and innovate.

What makes us unique is that we started the business focusing on France and Germany as markets, so we have a strong understanding of the local specifics, which allows us to provide tailored solutions for our clients. Now the vision is to expand in Benelux, broader DACH, and the UK.

Given this background of great company achievements, could you share why you approached CoMantis for sales and marketing advisory services?

Of course. As already shared, we're always looking for ways to expand our business and attract new clients. We felt that we could benefit from an external advisory company to challenge us and help us improve our marketing, content, and sales operations. We wanted to find an edge that would help us stand out in the international competition and attract new clients that would facilitate the stable expansion of the company over time.

CoMantis was the chosen partner given the complexity and richness of their consulting service.

Could you be more specific – what service package did you contract from CoMantis?

We engaged CoMantis for 40 hours of marketing and sales advisory that include in-depth business diagnostics using their methodology. We were already thrilled with the initial 20 hours of work.

On one hand, within 20 hours of sharply focused advisory, their consultant was able to improve our value propositions, identify the key repeatable areas to use forward in our marketing and sales campaigns, align the content we create with the updated value propositions and our ideal customer profile, and give hands-on, practical hints on how to improve concrete areas in our marketing, sales, legal and strategy. On the other hand, they exposed us to their professional network to give us connections, providing direct introductions to organizations that would be a good fit for our services.

Sounds like a lot of value for 20 hours. How was the work structured?

CoMantis helped us analyze and make decisions on our strategic marketing and sales planning. They reviewed our website and collateral content and provided optimization advice to improve our messaging and positioning across territories.

One of the things I really liked was the transparency of the collaboration model. CoMantis used ClickUp for time tracking and file-sharing, which allowed us to track the progress in real time. We also appreciated that they aligned all live sessions with our availability.

But what really made the collaboration stand out was the attitude of the CoMantis team. They truly listened to us and wanted to help us succeed. We felt like we were working with a partner who was investing in our success.

What happened beyond the initial advisory?

More quality and focused work in the areas that demanded specific attention – optimizing lead generation and customer engagement processes, streamlining end-to-end sales operations, and adapting best practices to our business model and goals. This resulted in more quality and focused work that directly addressed our business needs.

Throughout the entire process, CoMantis delivered fast, accurate, and professional service that exceeded our expectations.

Share a bit more about your plans for expansion into the Benelux, broader DACH, and UK markets.

We see a lot of potential in these markets, and we're actively working on expanding our presence there. We're building partnerships with local companies to ensure that we have a deep understanding of the markets and can provide the best possible service to clients. Plan A is growing as a team, and we are ready to address the upcoming requests with the quality we have been committed to from the foundation of the company.

Thank you for your kind words, Alexander!

Plan A's Journey to Business Growth: The Inspiring Success Story of an Ambitious, Friendly, and Professional Team