Can you describe what ApuestasLatinas does and who your audience is?

ApuestasLatinas is an online guide on the best online gambling sites serving the LATAM market. We function as an affiliate, guiding users to verified information about the latest bonuses, promotions, new casino games, and sports betting. Moreover, we also offer valuable insights and advice on how to place bets and engage in online casino activities. Our primary audience consists of casino and sports betting enthusiasts in LATAM who are looking for trusted information and the best deals from top operators.

What inspired the creation of ApuestasLatinas?

We identified a gap in the LATAM market for a platform that provides verified and trustworthy information. Many platforms exist, but not all offer the kind of authenticity and credibility we aim for. Our inspiration was to become a reliable source for players, ensuring they have access to quality content and the best promotions.

What were your primary goals before collaborating with CoMantis?

Our main goal was to create a seamless and intuitive online platform that not only looks good but also functions efficiently. We wanted to ensure that our backend system was robust and scalable, enabling us to track interactions, manage affiliate links, and keep the platform updated with the latest information. Starting small, but with a clear vision to grow.

Why did you choose CoMantis as your digital service provider?

We were looking for a partner who had a deep understanding of the casino and sports betting affiliate marketing business. CoMantis stood out because of their expertise in this area and their proven track record of delivering effective digital solutions for businesses like ours.

How has the website designed by CoMantis helped in achieving your goals?

The Wix-based website CoMantis developed for us is not only aesthetically appealing but also user-friendly. It has been structured to focus on bonuses, promotions, and reviews in a clear and organized manner, making it easy for our users to find what they are looking for and have a pleasant website visitor experience. Nothing too fancy and shiny – just a straightforward, information-focused platform.

What about the backend of the platform and the integrations?

We chose to use HubSpot for our operations. CoMantis integrated and set up HubSpot from scratch, allowing us to track all conversations and build meaningful interactions with both operators and players. This 360-degree view has been invaluable in ensuring we have a complete understanding of our user interactions (chat, email, social media) and are always a step ahead in addressing their needs.

How has the collaboration with CoMantis transformed your business operations?

With the digital setup, launched by CoMantis, we have been able to focus on our main business goals – researching and analyzing operators, preparing quality content, collaborating with top operators for the best promotions, and ensuring a high level of entertainment for our players. Beyond automating our business processes, CoMantis also conducted a thorough review to ensure their effectiveness. Ultimately, the team introduced enhanced and streamlined processes, enabling us to initiate a fully operational affiliate marketing system in just four weeks.

Were there any challenges during the collaboration? How were they addressed?

Like any project, there were a few challenges, especially given the tight timeline. However, CoMantis showed a commendable level of flexibility and expertise in tackling these challenges head-on. Their proactive approach ensured we stayed on track and achieved our goals.

That is why I would highly recommend CoMantis services to other starting businesses. Their understanding of our niche market, coupled with their technical prowess and commitment to our success, makes them an ideal partner for any business looking to make a mark in the digital world. Their solutions are not just efficient but also innovative, ensuring you stay ahead of the curve.

What are the next challenges for ApuestasLatinas?

Now we are facing the hardest part – making ApuestasLatinas stand out in the competitive world of affiliate marketing in LATAM in the gaming sector. We are in the final stages of refining our SEO and social media tactics, recognizing that a proactive digital marketing strategy is key to achieving our future positioning goals. Currently, our emphasis is on improving website visibility, increasing user traffic, enhancing conversion rates, and maximizing ROI.

Thank you for your kind words, Amir!